Brief
In 2019, during a school board meeting, the issue of the lack of recognition of the 1° Istituto Comprensivo Giulio Emanuele Rizzo in Melilli (SR) was raised. Headmaster, ATA staff, faculty, parents and students had unanimously expressed a desire to have the higher education provided by the school and the implementation of Robotics and Coding in the curricular disciplines expressed visually through a brand identity project.
Concept
The visual identity design aims to enhance human-robot synergy, leading to cooperation: one supports the other, becoming an inseparable whole (humans build, program, repair robots, robots replace humans in heavy and/or dangerous work).
Moreover, mutual sustenance is one of the school’s core values: it makes reference even among pupils of different ages, classes, genders and religious orientations.
