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Brief

Making a flyer for the Open Day of the Academy of Fine Arts’ Biennium of Visual Communication Design entails making the academic course understood from the moment the flyer touches the hands of the end user. The potential freshman will have to travel with the imagination inside the academic laboratories, within which digital activities are not exclusively carried out, as one might mistakenly think. Manual dexterity, therefore, is the main theme of the project.

Concept

Is it possible, then, to make an impactful flyer that catches a user’s attention? More importantly, can a simple flyer continue its promotion at the end of its life cycle? Inspired by the promotional strategies of perfume companies and IKEA, the soul of the message continues to persist even without its paper body, just like a fatuous fire.

Il fuoco fatuo

Design of a flyer for the Open Day of the Academy of Fine Arts of Catania for the two-year Visual Communication Design program.

ClientAcademy of Fine Arts of CataniaYear2020SoftwarePs, Ai, Id, RhinocerosShare